Gushcloud

SINGTEL APOLOGISES FOR GUSHCLOUD SMEAR CAMPAIGN AGAINST STARHUB & M1

Singtel has apologised following a controversy surrounding marketing agency Gushcloud, which allegedly issued a brief to its social media influencers to write poor reviews about rival telcos. In a statement issued to the media on Tuesday (Mar 17), Singtel's vice-president of Consumer Marketing Johan Buse, said investigations revealed that staff who worked with Gushcloud on the marketing campaign in June last year "did not adhere to Singtel's marketing standards."

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