deepavali

LTA REMINDS US THAT DEEPAVALI IS MORE IMPORTANT THAN HALLOWEEN

The Land Transport Authority (LTA) once again looks to delight fellow Singaporeans who celebrate the occasion with a gorgeous visual feast of decorated MRT trains, which run on the North East Line and Downtown Line. So, if trains breakdown again, you can always look at the nice Deepavali decorations and enjoy them, while waiting for the trains to move again.

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COLD STORAGE PUTS UP INSENSITIVE DEEPAVALI PROMOTION, GIVES 38% DISCOUNT FOR BEEF PRODUCTS

I saw this story on marketing website Mumbrella Asia highlighting Cold Storage's Deepavali promotion of... 38% off beef! Personally I am just astounded that a large organisation can make such a huge mistake like this, and worse the promo and the marketing collateral must have gone through several approval layers so it's not a case of one single idiot to blame.

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CHANGI AIRPORT FORGETS DEEPAVALI HOLIDAY & STARTS PUTTING UP XMAS DECORATIONS?

I'm Sure you're well aware that Changi Airport is one of Singapore's most iconic, recognized and decorated landmarks and places of interest to both locals and visitors. Hence imagine my disquiet and discomfort and how troubled I felt to notice in a fren's FB posting that Xmas decorations are already being put up along changi airport.. Is it budgetary constraints, not having the local calendar on your desks or sheer laziness that compelled your organsiation to get straight to putting up xmas decorations now instead of having to be clever and modify the decorations used for Deepavali for the Xmas hols

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Pongal the Harvest Festival

As the vast majority of India’s population depends on agriculture, many Indian festivals are often linked to agriculture and related activities. The Pongal Festival is one of the most important harvest festivals celebrated in India. Also known as Sankaranthi, it is celebrated mostly in South India, especially in Tamil Nadu, where farming is the main livelihood. Pongal falls in mid-January each year, to welcome the beginning of the 10th Tamil Month, called Thai. It is a period of thanksgiving to nature for the bountiful harvest.

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