A new NS50 campaign was just launched by Safra on Sunday, named "We Salute our NSmen". This campaign hopes to rally Singaporeans to show their appreciation to all past and present national servicemen for their contributions.
What this campaign is about is a simple premise, namely, the public just have to salute the national servicemen they know or meet in their daily lives. And they are also asked to post a photo or video of the salute on social media with the hashtags #NS50salute and #safrasg.
Basically, this means that any male Singaporean that the public sees who are above 20 years of age, then we should salute them. As all Singaporean men are required to undergo NS, the person next to you on that public transport probably deserve a salute. Your husbands or boyfriends also deserve a salute. Anyone who is a male Singaporean, in fact, deserve a salute. So, start saluting away.