Tag Archives: Aggressive Marketing

PRIVATE HOSPITALS SHOULD NOT PUSH PARTICULAR MILK PRODUCTS FOR THEIR OWN GAINS

Who are the middle men of these aggressive marketing? Why, the private hospitals, of course! The manufacturers sponsored the hospitals in order for them to carry their products. This is in line with the perception that what the hospital recommends for the baby is what parents will buy and stick to. Thus, by pushing their products on to the hospitals, the manufacturers can ensure a steady stream of parents buying the milk powder, because, after all, what the hospitals recommend are always good for the baby. Private hospitals must also do their public duty, and that is not to particularly push one milk powder over another, just because there is financial gains at the end of the day for the hospitals.

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AGGRESSIVE MARKETING OF PREMIUM FORMULA MILK MAIN CAUSE OF HIGH MILK POWDER PRICES

The recent uproar over the high price of the infant milk powder and the government's decision to step up inquiries on why this is so have revealed that the the aggressive marketing of so-called 'premium' formulas is the reason that price is being driven on a steep upwards trajectory. Seems like the formula milk manufacturers have engaged in aggressive marketing tactics such as sponsorship and payments to private hospitals to distribute their products, as well as build an image of premium milk to ensure consumer loyalty. These reasons are given for milk powder prices in Singapore to be among the highest in the world. This is simply outrageous. Parents are paying more just to pay for the company's own marketing to actually get them to buy the products! And the premium image? Nothing more than just portraying an image that the formula are better than normal formula milk, despite no scientific evidence to back up the claims.

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