Tag Archives: Advertisement

NETS Apologise For ‘Brownface’ Advertisement, Just Gets Slap On Wrist

The ad is part of a NETS campaign that also involves a multi agency effort, led by Enterprise Singapore, and participated by the National Environment Agency, the Housing Board and JTC Corporation. All the government agencies involved in the brownface ad have so far not said anything about this fiasco. The silence is deafening, but at the same time, something expected.

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MISLEADING ADVERTISEMENT ON RETURNS OF 12%?

In this connection, GIC’s latest 20 years’ and Temasek’s “from inception” annualised returns are 5.1 per cent (in US$ terms – lower if in S$ terms) and 16 per cent (in S$ terms), respectively. The highest return ever publicly disclosed by the GIC was 8.2 per cent (in S$ terms) for the 25 years from the GIC’s inception in 1981 till 2006. So, how many fund managers in Singapore have been able to consistently give 12 per cent per annum returns, as described in the advertisement?

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CATHAY STANDS BY PINK DOT, ALMOST WANTED TO SCREEN ADS IN CINEMAS

Following the commotion about Pink Dot's advertisement in Cathay Cineleisure, Cathay spokesperson's responded by standing by its decision and saying it is an inclusive company which accepts a culture of equality. Funny why some people are making a fuss over this now as Cathay has been openly supporting the cause for a few years already. It was a corporate sponsor and even wanted to screen Pink Dot's trailer in its cinemas if not for strict censorship by the Media Development Authority. The authorities have also confirmed that Pink Dot organisers are allowed to carry out their promotional activities because they already have a licence.

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ADOGO AD DECAL RUINED MY CAR’S PAINT JOB, BEWARE!

I had previously advertised with adogo for the blackvue camera advertisement. I had went down to adogo office to paste on the decal sometime towards end of sep. I had met MAX there who I think is a senior mangement personel with adogo. I had asked him if the decal when stick on my car

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ORCHARD GATEWAY MARKETING GIMMICK POKES FUN AT TEEN’S DEATH?

I was browsing the Orchard Gateway website on 26 Feb (Sun), and chanced upon this fashion advert ("Against The Norm") of a young man in a flowery shirt upside-down, with his head against the floor. This is featured on the front page, apparently to promote Orchard Gateway's men's fashion offerings at "Men's Zone @L4". http://www.orchardgateway.sg/menszone/index.php

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LATEST CARLS JUNIOR ADVERT IS SEXIST AND DEGRADING TO WOMEN

I want to bring your attention to this Carls Junior advertisement I saw placed outside their fast food restaurant. It says "EVERYBODY LOVES BIG BREAST". Frankly, I am shocked that such a sexist and degrading advertisement exists in Singapore. Is Carls Junior telling us that women with small or medium sized breasts are worthless and that nobody wants them?

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