A recent survey conducted by Zurich-based reinsurrance company Swiss Re revealed that the demand for insurance in Singapore has gone up during the COVID-19 pandemic. The results show that 31 per cent of Singaporeans searched for new insurance policies and 16 per cent bought a new plan. On the other …
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NETS Apologise For ‘Brownface’ Advertisement, Just Gets Slap On Wrist
The ad is part of a NETS campaign that also involves a multi agency effort, led by Enterprise Singapore, and participated by the National Environment Agency, the Housing Board and JTC Corporation. All the government agencies involved in the brownface ad have so far not said anything about this fiasco. The silence is deafening, but at the same time, something expected.
Read More »MISLEADING ADVERTISEMENT ON RETURNS OF 12%?
In this connection, GIC’s latest 20 years’ and Temasek’s “from inception” annualised returns are 5.1 per cent (in US$ terms – lower if in S$ terms) and 16 per cent (in S$ terms), respectively. The highest return ever publicly disclosed by the GIC was 8.2 per cent (in S$ terms) for the 25 years from the GIC’s inception in 1981 till 2006. So, how many fund managers in Singapore have been able to consistently give 12 per cent per annum returns, as described in the advertisement?
Read More »CATHAY STANDS BY PINK DOT, ALMOST WANTED TO SCREEN ADS IN CINEMAS
Following the commotion about Pink Dot's advertisement in Cathay Cineleisure, Cathay spokesperson's responded by standing by its decision and saying it is an inclusive company which accepts a culture of equality. Funny why some people are making a fuss over this now as Cathay has been openly supporting the cause for a few years already. It was a corporate sponsor and even wanted to screen Pink Dot's trailer in its cinemas if not for strict censorship by the Media Development Authority. The authorities have also confirmed that Pink Dot organisers are allowed to carry out their promotional activities because they already have a licence.
Read More »ADOGO AD DECAL RUINED MY CAR’S PAINT JOB, BEWARE!
I had previously advertised with adogo for the blackvue camera advertisement. I had went down to adogo office to paste on the decal sometime towards end of sep. I had met MAX there who I think is a senior mangement personel with adogo. I had asked him if the decal when stick on my car
Read More »ORCHARD GATEWAY MARKETING GIMMICK POKES FUN AT TEEN’S DEATH?
I was browsing the Orchard Gateway website on 26 Feb (Sun), and chanced upon this fashion advert ("Against The Norm") of a young man in a flowery shirt upside-down, with his head against the floor. This is featured on the front page, apparently to promote Orchard Gateway's men's fashion offerings at "Men's Zone @L4". http://www.orchardgateway.sg/menszone/index.php
Read More »GOONDU EDUCATOR PROMOTE JC TUITION ON SPECIAL NEEDS CHILDREN PAGE
Unethical and insensitive Educator Sneaks into Private Facebook Group for Special Needs Kids to advertise her Services. Ms Felicia Lee sneaked into a private Facebook Group for parents of special needs kids to advertise her services.
Read More »WOMAN OFFENDED BY PICTURES OF WOMEN’S BUTTS AT LIAT TOWERS
I was walking past Orchard Road last weekend and noticed these "OverEasy" hoardings at Liat Towers and was terribly offended. As an independent modern age woman, I take great offense from these graphics.
Read More »IKEA GETS INTO TROUBLE AGAIN FOR INAPPROPRIATE RAMADAN ADS
I have always supported your company by buying your products. I was looking forward in shopping at your outlet. So I was drawn to your advertisement. But I'm deeply affected by your potrayal of the family in the ads. Did your people do research before coming up with the ad?
Read More »LATEST CARLS JUNIOR ADVERT IS SEXIST AND DEGRADING TO WOMEN
I want to bring your attention to this Carls Junior advertisement I saw placed outside their fast food restaurant. It says "EVERYBODY LOVES BIG BREAST". Frankly, I am shocked that such a sexist and degrading advertisement exists in Singapore. Is Carls Junior telling us that women with small or medium sized breasts are worthless and that nobody wants them?
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