Bangkok officials have urged young Thai couples not to have sex this Saturday.
Thai media have noted in their surveys that teenagers have picked Valentine's Day as the perfect day to lose their virginity, regardless of their sexuality.
Citing concerns of high teenage pregnancy rates and escalating HIV infection rates among young gays, officials suggested that couples should free birds and fishes on Valentine's Day instead. Alternatively, couples could visit temples.
Bangkok Metropolitan Administration official Mr Prapong Saicheua have reportedly said "If kids really love each other, it is better for them to go and free birds and fish or go to temple".
Releasing captured animals is a Buddhist ritual which believers see as a way to improve their karma.
What will you be doing this Valentine's Day?