Piaggio wants MD Mark Franklin to explain & clarify his actions

On Tuesday (6 May), TRE reported that in a recent road rage incident involving a Caucasian, the scooter that he was riding belongs to Piaggio Asia Pacific Pte Ltd (‘Road rage incident: Vespa belongs to Piaggio Asia Pacific‘).

Piaggio Asia Pacific Pte Ltd is a subsidiary of Piaggio, the Italian manufacturer of popular scooter brands Piaggio, Vespa, Gilera, and Derbi [Link].

The managing director (MD) of Piaggio Asia Pacific is Mr Mark Franklin, a British national.

The road rage was captured on video by a Singaporean driver whose video clip has gone viral on the internet: http://www.youtube.com/watch?v=IPhtlmRFyLE

In the video, the Caucasian flashes a middle finger at the local driver. He shows his middle finger, drawing a circle with it 4 times before getting down from his scooter to approach the driver. As he walks back to his scooter, he strikes the bonnet of the car. He then rides off through a road barrier to the opposite side of the road.

Understandably, Singaporeans are outraged at the behaviour of the foreigner.

A TRE reader, A.K., wrote to Piaggio Group to complain about the behaviour of the Piaggio employee. The letter of complaint was copied to TRE (‘Unacceptable public behaviour by Piaggio employee‘).

Piaggio Group HQ replied to the TRE reader today (9 May) confirming that the errant Caucasian in the video is none other than the MD of Piaggio Asia Pacific, Mr Mark Franklin.

In their email, Piaggio Group said that it expects the “highest standards of integrity and conduct” to be maintained by all their employees and representatives.

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It has asked Mr Franklin to promptly explain and clarify the “detailed circumstances surrounding the incident”, adding that Mr Franklin has sent his profound apologies to the driver and to “whoever who have felt offended by his behavior”.

The email reply from Piaggio Group is produced in full below:

From: <enquiries@sg.piaggio.com>
Date: Fri, May 9, 2014 at 4:44 PM
Subject: Response from Piaggio Asia Pacific

We have received the message that had been directed to the Piaggio Group HQ.

Our Company, the Piaggio Group, takes a stringent view in upholding ethical principles and codes of conduct which are universally accepted and aligned. These include equality, fairness, integrity, decency and politeness.

These values set the ground rules for all that we do as employees of the Piaggio Group. Therefore, we expect the highest standards of integrity and conduct to be maintained by all our employees and representatives aligned with our business at all times.

We were surprised by your email and the related video, even though the episode concerns Mr. Franklin’s private behavior.

We have asked Mr. Franklin to promptly provide us with explanations and clarifications on the detailed circumstances surrounding the incident. We know that Mr. Franklin already sent his profound apologies, via every web site and blog reporting the incident, to the car driver and to whoever who have felt offended by his behavior.

We thank you for your patience and attention.

Yours sincerely,
Piaggio Asia Pacific

Now that Piaggio has identified Mr Franklin as the person involved in the road rage, it remains to be seen what the Singapore Police Force will do.

Blogger “The Unseen Singapore” [Link] echoes the feelings of many Singaporeans:

Singaporeans welcome foreign talents to our little island but if you step on us, we will “hunt” you down and shame you.

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1 Comment

Your Employee Mr Franklin

You said :We were surprised by your email and the related video, even though the episode concerns Mr. Franklin’s private behavior. How could that be when he was seen riding your Vespa Scooter and known to be your high ranking employee. He has done a great harm to your company's reputation in this part of the world. Just monitor your sales and see whether this is private or corporate.

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