INDIAN READER: WHY ENGLISH MEDIACORP CHANNEL SHOW CHINESE ADS?

I have been watching Tanglin (Channel 5 drama series) ever since it started and still do enjoy it. It's refreshing to see a multi ethinc drama on television. Anyways, to cut to the chase, I've been very disturbed by the advertisement for the condominium, The Vales, that plays during the breaks. I do understand that these advertisements could be or are sponsors of the drama but this sponsorship was an extremely poor choice.

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Firstly the entire advertisement is in Mandarin (the irony). Why would the advertisement be in Mandarin? And why play a Mandarin advertisement on an English Channel? I do understand that Chinese make up the majority in Singapore. But to create an advertisement entirely in Mandarin, especially for a housing ad is just downright discriminatory. Is the vision of the landowners to create a Chinese only environment? That's the only reason I could think of to be honest.

I have never come across a Mandarin condominium advertisement that has been played on Channel 5. It's a widely known fact that we have four major races in Singapore. It's clearly displayed in the drama, Tanglin. Hence why would Mediacorp even agree to air this? I am completely disgusted with Mediacorp for committing to air this poorly shot advertisement. Where is the sensitivity? I have shared my opinion with them on their Facebook page as well. They have yet to get back with a reason. I hope they quit airing this advertisement soon.

It's stupidity on both their parts. Extremely disappointed.

Shanthini
A.S.S. Contributor

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