Disgraced FT Anton Casey whitewashes online reputation by publishing self-praising articles

Briton Anton Casey, who fled to Australia in January after being slammed for denigrating public transport commuters, has made headlines again - this time on purpose.

In what appears to be a bid for an online makeover, the 39-year-old is believed to have posted a video resume of himself on YouTube two weeks ago.

The voice-over points to Mr Casey's "great success" as well as his "deep passion for mentoring" in the 75-second clip which consists of a series of photos, including one of Marina Bay.

Since the end of last month, at least seven articles about Mr Casey, a former wealth manager here, have also popped up online - mostly on sites where users are encouraged to post articles.

While the articles include his name in the headlines, such as "Business leaders like Anton Casey see Singapore as an emerging market", they seldom quote him.

An article on website SocialTimes discusses how Mr Casey is "optimistic" about Singapore's "advances in bitcoin ATM technology", while another write-up on AllVoices refers to him as an expert advocating for the development of 3D printing here.


Other articles focus on his contributions to charity organisations such as The Little Sisters Fund and Make-A-Wish Foundation Singapore.

All of them seemed to be published around the same time, from April 29 to May 2. Some were labelled as sponsored posts.

The Sunday Times also came across websites such as anton casey.org and antoncasey.net dedicated to listing his professional experience and philanthropic work.

Associate Professor Augustine Pang from Nanyang Technological University's Wee Kim Wee School of Communication and Information suggested that the articles might be a way to "populate cyberspace with positive stories" and "crowd out" negative articles. "If that is the case, it is a common tactic in image management," added Dr Pang, who studies crisis, image and reputation management.

Commenting on industry practices, Asia PR Werkz managing director Cho Pei Lin said it is common for companies, brands or individuals who have undergone a crisis to embark on a "renewal campaign" to regain the public's confidence. This is also important because "it has become common practice for employers to run online searches before they hire... so it can be crucial for a certain kind of clean-up to be done."

But both Dr Pang and Ms Cho see a limit to such a strategy. Said Ms Cho: "The reality is a lot of people rely on word of mouth and do their own in-depth research, so you cannot pull wool over their eyes."

Dr Pang added: "Words are important, actions are more important."

Attempts to contact Mr Casey have been unsuccessful. Calls were not returned, and an e-mail to his account drew the message: "Please note that due to spam issues this account has now been closed and messages will not be seen."

Meanwhile a spokesman for one website where an article entitled "Financial professional Anton Casey optimistic about Singapore Real Estate Market" was posted said it had been uploaded by a user unaffiliated with its staff. He added that the "unwanted article" was removed as it went against the site's policy.


Filed Under: 



Disgraced FT Anton Casey whitewashes online reputation by

I was not certain whether or not to attempt
this bottle out, but they offered me a 1 year money back guarantee and free shipping on the order from Amazon so I thought I could as well give it a shot.
You can also Participate in Health Questions & Answers, Discussion Forums and Blogs.
Additionally, health-related experts advise against taking the Garcinia Cambogia extract for men and women with dementia, Alzheimer's illness,
or diabetic problems as it will just exacerbate their condition.

Add new comment | All Singapore Stuff (ASS)

I loved as much as you'll receive carried out right
here. The sketch is attractive, your authored subject matter stylish.

nonetheless, you command get bought an edginess over that you
wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside
case you shield this hike.

Add new comment | All Singapore Stuff (ASS)

Just wish to say your article is as amazing. The clarity in your
post is just great and i can assume you are
an expert on this subject. Fine with your permission let me to grab your feed to keep up to
date with forthcoming post. Thanks a million and please carry on the rewarding work.

Add new comment | All Singapore Stuff (ASS)

I'm amazed, I have to admit. Seldom do I encounter a blog that's both educative and amusing, and let me tell
you, you have hit the nail on the head. The issue is something which too few
men and women are speaking intelligently about. I am very
happy that I found this during my search for something regarding



Your Views