NTUC FAIRPRICE SEGREGATE THEIR MARKET INTO ATAS AND BUDGET CONSCIOUS

Dear A.S.S. Editor

NTUC Fairprice have announced that they will open another six more supermarkets for budget conscious shoppers this year, due the demand for more of such budget groceries. These stores feature a smaller but more affordable range of products, including housebrand products, Every Day Low Price and Yellow Dot items, which comprise about half the product mix in the stores.

Makes you wonder why they can’t just carry the cheaper and budget groceries product in all of their NTUC stores. Must be very discriminatory to budget conscious Singaporeans, is it? What is wrong trying to save a few dollars here and there, now that prices everywhere are just getting too high?

Seems like this is the new norm. The supermarkets also cater only to specific markets, the atas ones for rich and elites, the normal fairprice one for every Singaporeans, and a budget ones for those who can’t really afford to spend so much on groceries. Are we already a society where class divisions are present?

Terence Chao

A.S.S. Contributor

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