UNIQLO JAPAN AD: EMPOWERING OR BIZARRE?

In a somewhat bizarre marketing campaign, Uniqlo Japan had asked some women to sketch their own breasts and describe them in a series of videos titled, “100 hito no mune, 100 no utsukushisa”, or “100 people’s chests, 100 types of beauty”.

The campaign was targeted at the company’s “bra top” vests.

Empowering or bizarre? You decide.

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