UOB LAUNCHES THE #YOLO CARD, TARGETED AT MILLENIALS

Are you a millennial aged 26-35?

If so, then this UOB card is for you. The YOLO (You only live once) card give its holders priority access to bars and clubs, access to dining deals and rebates on travel websites.

UOB predicts that millennials’ spending habits “will form the backbone of the future economy as they will become the largest segment of the local workforce.”

The YOLO card is Southeast Asia’s first ‘quick read’ card face. Instead of the 16-digit card number laid out in a horizontal line, the card numbers are laid out in a 4-by-4 stack on the top right hand corner of the card, making it easier for customers to read when conducting online transactions.

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