If you ever visit the headquarters of BreadTalk® Group Limited, you’ll surely be mesmerized or even awed by its architecture. Whether you like it or not, the exterior of a building, especially one owned by a large corporation, speaks volumes about the company’s image and values.
Despite this, there’s an important company here whose head office is thoroughly drab and unremarkable. Without keeping an eye out, passersby wouldn’t even realize that this building right at the junction of North Bridge Road is the SMRT headquarters!
It doesn’t take long to see that the building’s design and colour scheme are pretty dull. The building’s main entrance is also difficult to find, and most people use the vehicle entrance or pedestrian entrance instead.
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