SINGAPOREAN BUSINESSMAN’S TRADEMARK OWNERSHIP PREVENTS SALE OF APPLE WATCH IN SWITZERLAND

The Apple Watch is tipped to shake up the global watch industry when it is launched later this month, but it is likely to leave the heart of the watch industry untouched – at least for the moment – thanks to a Singapore businessman.

William Leong, the managing director of Leong Poh Kee, a regional distributor of luxury timepieces based in Singapore, is said to own the “Apple Watch” trademark in Switzerland, home of the luxury watch business.

The trademark’s direct owner is Leonard Timepieces, a Swiss watch company which Swiss media has reported as being owned by “William Longe” – a mis-spelling of William Leong, a source close to Leong Poh Kee indicated.

The trademark gives Leonard the exclusive rights to use the word “Apple” on jewellery, including watches; it also covers the use of of apple images on jewellery, precious stones, watches and timepieces of any kind, Swiss local TV media has reported.

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