BreadTalk, the local bakery chain, has apologized on its Facebook today for selling commemorative buns to mark the passing away of Lee Kuan Yew. The proceeds of the buns were originally meant to be donated to the Community Chest.

Netizens criticized the sale of being insensitive and in poor taste. Many said that BreadTalk was trying to cash in on the late leader’s death.

The Facebook post of BreadTalk below:

“We would like to convey our deepest apologies with regard to the commemorative bun ‪#‎rememberingLKY‬ which was introduced at BreadTalk outlets today, 25 March 2015.

We regret that this product has caused much concern and appreciate the public’s feedback which we take very seriously.

Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk. Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.

With immediate effect, we will cease the sale of this product from all outlets.

As was our original intent to commit 100% of the buns’ sales proceeds to charity, BreadTalk will still be donating $30,000; the projected sales proceeds, to Community Chest.

Once again, we thank Singaporeans’ for sharing your concerns with us and greatly appreciate your feedback.”

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