An advertisement showing a woman’s bare breasts has reportedly caused more than 500 accidents in a single day after a poorly-thought out promotional campaign.
The photograph shows a woman cupping her breasts with her hand, with a thin blue strip across the nipples.
It was placed on the side of 30 vans in Moscow, Russia. The advert simply read: ‘They attract’.
However, as soon as the vans hit the city’s streets, cars started crashing into one another.
It is thought 517 accidents happened in total. One of the motorists affected was 35-year-old Ildar Yuriev.
“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by,” he said.
“Then I was hit by the car behind who said he had been distracted by the truck.” The company behind the sign has since said it will offer compensation to all those who crashed because of the advert.